More About Apple Pie Payments

Rochelle Holder

Owner of Apple Pie Payments

Rochelle Holder is a seasoned professional with over 15 years of experience in the merchant services industry. Known for her results-driven approach, Rochelle has helped businesses unlock growth and improve operational efficiency by combining a deep knowledge of payment processing with an entrepreneurial mindset. She started her payments career in 2008, leveraging her expertise to contribute to the growth of a multimillion-dollar company, which was eventually acquired by a publicly traded firm.


An accomplished business owner, Rochelle understands that true success lies in seamlessly integrating back-end systems with exceptional customer experience. She is passionate about creating tailored solutions, whether through innovative digital tools or optimized payment systems. This targeted approach helps businesses operate efficiently and thrive in an ever-evolving environment.


Rochelle’s mindset is rooted in integrity and trust, with a focus on nurturing lasting relationships that lead to long-term success. She is dedicated to helping businesses adopt the right strategies and technologies to outpace the competition, and achieve sustainable growth. Above all, Rochelle is passionate about empowering you to help your business win and thrive in today’s dynamic market.

"The name Apple Pie Payments was inspired by my deep love for food and the sense of community it brings.


Apple pie, being America's most popular pie, holds a special place in our culture. It's a symbol of home, family and togetherness.


Apple orchards, abundant across the country, also carry a sense of patriotism and national pride, making the name a natural fit for a company focused on connecting people in our nation."

Rochelle Holder

Founder & CEO

Why Choose Apple Pie Payments?

Delivering fast, reliable, and secure payment solutions tailored to any industry.

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Tailored Solutions for Every Industry

Whether you're in retail, healthcare, or any other sector, our payment solutions are designed to meet the unique needs of your business.

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Fast, Reliable, and Secure Transactions

Enjoy peace of mind with quick and dependable payment processing backed by state-of-the-art security measures.

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Comprehensive Digital and Mobile Options

From online bill payments to contactless and mobile payment solutions, we make it easy for your business to accept payments anywhere, anytime.

Interested in Digital?

Get started with a free digital audit!

Unlock the potential of your online presence with Apple Pie Payments' Complimentary Digital Audit. Our award-winning Snapshot Report delivers automated insights into your marketing performance, complete with actionable recommendations to elevate your strategy. Within just 24 hours, you'll receive a comprehensive analysis highlighting your strengths and areas for growth, empowering you to make data-driven decisions with confidence. Contact Apple Pie Payments today and take the first step toward optimizing your digital success!

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